- Successfully introduces the country’s first data only
prepaid mobile broadband service -

Kuala Lumpur, 19 March 2009 – Celcom (Malaysia) Berhad today strengthens its position as Malaysia’s No. 1 mobile broadband provider by introducing Celcom Broadband Prepaid™, the country’s first data only prepaid mobile broadband service. Celcom Broadband Prepaid™ is a ready-to-use mobile broadband package that can be used off-the-shelf without the need for customer registration.

The launch of this one-of-a-kind prepaid broadband service further establishes Celcom’s stand as the No. 1 mobile broadband provider in Malaysia. Celcom currently offers the widest broadband coverage in the country, covering 71% of the populated areas in Malaysia, as well as boasting the largest mobile broadband community, exceeding 270,000 subscribers as of end February 2009.

Speaking at the launch event which took place at Menara Celcom today, Chee Pok Jin, Celcom’s Chief Operating Officer, New Business, said, “In 2008, Celcom Broadband continued to stake its claim as the preferred broadband service provider, recording a 300% year-on-year subscriber growth. We are confident that this uptrend will continue and believe that the introduction of the Celcom Broadband Prepaid™ package will reinforce our position as the No. 1 mobile broadband provider.”

During the event, Chee Pok Jin together with Kevin Henry, Celcom’s Vice President of Business Innovation Division, presented Celcom Broadband’s 250,000th subscriber a special token of appreciation. The lucky recipient, Madame Jenniffer Anak Raba, from Kuching, Sarawak was presented with a HP Mini Netbook, Celcom Broadband Prepaid™ starter packs, a Celcom Broadband Wireless Gateway and a Celcom-Vodafone USB Stick.

In addition to the launch of Celcom Broadband Prepaid™, Celcom also shared its latest and upcoming promotions for the Celcom Broadband + USB Stick + HP Notebook/Netbook, Celcom-Vodafone USB Stick and Celcom Broadband Wireless Gateway. Details on all of Celcom Broadband’s new offerings are as follows:

Celcom Broadband Prepaid™

Priced at RM25, the Celcom Broadband Prepaid™ starter pack comes with RM20 credit. No registration is required and the pack is instantly activated upon use. However, voice/video calls and SMS features are not supported in the pack.

In line with the introduction of this new service, Celcom will also be launching a new Weekly Unlimited package at only RM20 a week, in which customers can enjoy unlimited Internet access for seven consecutive days. This is on top of the existing Daily Unlimited package, priced at RM6 for 24 consecutive hours of broadband access. This means that now both prepaid broadband and postpaid subscribers will be able to choose from the Daily or Weekly package to suit their needs.

With Celcom Broadband Prepaid™, customers can access the Internet based on the following options:

Directly from a mobile phone that supports 3GX (HSDPA) or 3G
Using a notebook/PC + mobile phone as modem
Using a notebook/PC + personal computer manufacturer interface adaptor (PCMCIA/PCI) datacard as modem
Using a notebook/PC + USB modem
“Celcom Broadband Prepaid™ allows customers to enjoy pure data packages with full mobility, extensive nationwide coverage and high speed connectivity at affordable rates. It is ideal for dial-up and new Internet users who want affordable non-committal broadband service. It also caters to college / university students as well as foreigners traveling to Malaysia who need instant Internet access without the hassle of going to selected branches or dealers to subscribe to the service,” said Chee Pok Jin.

To subscribe for the Weekly or Daily Unlimited Plan, customers just need to refer to these simple steps to enjoy unlimited Internet access from their mobile phones :

1. ACTIVATE


2. SUSCRIBE


a) Daily Unlimited (24 hours) b)Weekly Unlimited (7 Days)


The Celcom Prepaid Broadband™ will be available beginning today at Celcom branches, Blue Cube outlets and participating key dealers nationwide.